Your business wouldn't exist without customers and its usually difficult (if not impossible) to acquire new customers without performing some kind of marketing. Despite these two obvious statements very few businesses have a system in place that enables them to track marketing campaigns or even monitor the response to their campaigns. Legrand CRM is the first CRM system in its price range to deliver a practical system to manage and measure marketing activities.

With Legrand CRM's marketing module you can:

Create & define marketing campaigns - Whilst this module is designed for tracking the management and analysis of marketing campaigns it can also be utilised for other functions. An example of this is using the targets/respondents feature to track individuals invited and RSVP's to events.

Track campaign specifics - Record the Start/End dates of the campaign, budgeted cost and estimated revenue, and use two user-definable fields for further information.

Implementation – manage the implementation of a campaign by linking Tasks and Appointments to the campaign and record notes. This enables users to initially track work related to a particular campaign then retrospectively analysis the extent of work that was required to complete the campaign in order assess against its effectiveness.

Targets – if the campaign is a direct marketing campaign whereby you target a specific list of contacts with a promotional offer – e.g. an upgrade offer to past customers – you can very easily assign the list of targeted contacts to the marketing campaign.

Respondents – once the campaign is underway Legrand CRM easily enables you to record every person that responds to the campaign; at all times you know exactly how many people have responded.

Sales Opportunities – When looking at a marketing campaign record you can immediately see all the sales opportunities that were created as a result of the campaign.

Utilise list functions – In addition to creating, managing and reporting on marketing and campaign functions, Legrand allows for seamless utilisation of this information and contact lists associated with them. As an example, you may wish to contact all respondents of a particular invitation or offer, you can simply right click on this list and send them all a personalised letter or email based on a pre-determined template.

With Legrand CRM you can look back at your past marketing campaigns and, at a glance, see how much it cost, how many people responded, how many sales opportunities were created, how many sales were closed. With this historical data at hand you can make informed decisions about future marketing activities.

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