Your business wouldn't exist without customers and its usually difficult (if not impossible) to acquire new customers without performing some kind of marketing. Despite these two obvious statements very few businesses have a system in place that enables them to track marketing campaigns or even monitor the response to their campaigns. Legrand CRM is the first CRM system in its price range to deliver a practical system to manage and measure marketing activities.
With Legrand CRM's marketing module you can:
Create & define marketing campaigns - Whilst this module is designed for tracking the management and analysis of marketing campaigns it can also be utilised for other functions. An example of this is using the targets/respondents feature to track individuals invited and RSVP's to events.
Track campaign specifics - Record the Start/End dates of the campaign, budgeted cost and estimated revenue, and use two user-definable fields for further information.
Implementation – manage the implementation of a campaign by linking Tasks and Appointments to the campaign and record notes. This enables users to initially track work related to a particular campaign then retrospectively analysis the extent of work that was required to complete the campaign in order assess against its effectiveness.
Targets – if the campaign is a direct marketing campaign whereby you target a specific list of contacts with a promotional offer – e.g. an upgrade offer to past customers – you can very easily assign the list of targeted contacts to the marketing campaign.
Respondents – once the campaign is underway Legrand CRM easily enables you to record every person that responds to the campaign; at all times you know exactly how many people have responded.
Sales Opportunities – When looking at a marketing campaign record you can immediately see all the
sales opportunities
(qualified prospects) that were created as a result of the campaign.
Utilise list functions
– In addition to creating, managing
and reporting on marketing and
campaign functions, Legrand allows
for seamless utilisation of this
information and contact lists
associated with them.
Communications
– Personalised communications can
easily be sent to campaign contacts.
This enables users to leverage the
powerful mail merge, personalised
email and fax functions within
Legrand CRM to send personalised
communications to any number of
contacts as within a few simple
clicks.
With Legrand CRM you can look back at your past marketing campaigns and, at a glance, see how much it cost, how many people responded, how many sales opportunities were created, how many sales were closed. With this historical data at hand you can make informed decisions about future marketing activities.
Other applications for the
campaigns/marketing module
The module also has a number of
other applications. Many sites, for
example, use this module for events
management. Users can generate a
list of invitees then track which
contacts have provided an RSVP to
the event thereby managing attendee
lists and any special notes.
Some sales
organisations of high value units
(e.g. real estate and vehicles) also
use this module to track any
contacts that have expressed an
interest in the unit. The module
enables them to track their level of
interest, whether they are a genuine
prospect and, by creating linked
opportunities, the module
enables users to track/manage the
specific of each qualified enquiry
into the unit.
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